Writing Samples
Mock Case Proposal for Carnival Social Impact Cruise Line, Fathom
For my senior public relations seminar, we were tasked with creating a mock case proposal for a real-life client. Carnival Cruise Lines recently announced that its social impact line, Fathom, would be the first ship to travel to Cuba. Our job was to create a campaign to draw attention to Fathom and draw people to sign up for the cruise to Cuba.
Take Shape for Life & MediFast Case Proposal
The following is a presentation for a semester-long project for my senior public relations seminar. For this assignment, we were asked as a group to create a campaign for the weight-loss company MediFast. MediFast and it's direct-selling division, Take Shape for Life, wanted to tap into the expanding Latino market in the United States and "hired" our class to do so.
Powell Tate Internship Final Project
In the spring of 2016, I worked as a public affairs intern on the healthcare team for Powell Tate in Washington, D.C. Our final internship project was to create a proposal for a mock new business client. We worked in teams of three-four to develop a presentation that was to be presented in front of senior staff, including the president of the company. The new business client was an automotive company who wanted to enter the driver-less technology market, but needed to address the safety concerns of its consumers. The below document is the final PowerPoint Presentation.